Requirements to activate the functionality of the brand design in light of the variables of information revolution

  • salwa mahmoud ali hasan


Information is considered as an inexhaustible spring that grows and does not diminish in relation to space and time and interact with any development whatever it may be. The flood of information facing society has become the pulse and nerve of development and modernization efforts, covering the areas of contemporary cultural, social, economic, technological and creative life. Because of this development, there are many companies and institutions with multiple activities in the field of providing goods and services and multiple brands. Whereas the desire of these companies and institutions to differ and outstand their counterparts, whether in the quality of goods or services provided to the public or in the mental image favorable to consumers and competition in the market is due to the importance of the brand in the field of maintaining the identity of the product for the public and its mental image in the market. The problem of research was to ask questions: Can the efficiency of using information be increased by standard tasks assigned to the problem of trademark design? Can new methods be used to measure the effectiveness of information and its variants in brand design systems through response rates rather than the time taken for activation attempts? The aim of the research is to know the extent to which brand design relies on information in consumer knowledge and its role in deepening this knowledge and consumer trends through its technical and formative dimensions as visual input. The research assumes that the gradual erosion of information for the brand's visual content leads to a decrease in erroneous responses, and increases positive responses most closely related to the brand's significance. The flow of information leads to the emergence of innovative and creative dimensions of the brand. The research concluded that the qualitative concepts of information affect the brand's ability to penetrate the market and penetrate the consumer. In addition, the analysis of the limits of the design of the brand refers to a knowledge pump crammed with a package of connotations and expressions, expressions that belong not only to the aesthetic dimension of them, but to an extended dialogue medium, updated in abundance meanings and a heavy presence in the consumer landscape culturally and knowledge (culture of consumption).